Our Story

At the heart of SOS is a commitment to creating clothing rooted in nature, craft, and the joy of wearing well-made clothes.

We work with natural fibres, plant-based dyes, reclaimed materials, and certified organic fabrics to create pieces that are gentle on the earth and a pleasure to live in. Our collections are inspired by nature and Indian craftsmanship, and brought to life in limited batches through collaborations with generational artisans, craft communities, and responsible manufacturing partners.

We believe cloth connects our bodies and minds to the many hands that bring each garment to life. Every piece carries a story of material, maker, and process.

Guided by a belief in thoughtful consumption, we design garments to be worn, embraced, and kept. Sustainability is not an afterthought, but a consideration woven into every decision we make.

Founded and creatively directed by Prernaa Lohiya, SOS is an ongoing exploration of craftsmanship, materiality, and a more considered way of making.