Our Story

SOS — Something Sustainable is a sustainable fashion brand based in Mumbai, India, working with organic cotton clothing, natural fibres, and plant-based dyes. At the heart of SOS is a commitment to creating clothing rooted in nature and craft. We use certified organic fabrics, reclaimed materials, and low-impact, plant-based dyes to make pieces that are gentle on the earth and a pleasure to live in — with circular practices, like reclaiming factory overstock and designing for longevity, built into how each piece is made.

Our collections are inspired by nature and Indian craftsmanship, and brought to life in limited batches through collaborations with generational artisans, craft communities, and responsible manufacturing partners across India. We believe cloth connects our bodies and minds to the many hands that bring each garment to life. Every piece carries a story of material, maker, and process.

Guided by mindful consumption, we design garments to be worn, embraced, and kept — not discarded. Sustainability is not an afterthought at SOS, but a consideration woven into every decision we make, from fibre to finish.

Founded and creatively directed by Prernaa Lohiya, Something Sustainable is an ongoing exploration of craftsmanship, materiality, and a more considered way of making — one organic cotton clothing piece at a time.